▸ ABOUT US

Built by people who actually fly.

Pilot Pipeline is done for you marketing for flight schools, run by a CFI and a marketing veteran. We pair real aviation experience with proven lead generation, so your ads and local SEO are built by people who understand both the cockpit and the customer.

▸ THE PEOPLE BEHIND IT

Ryan Johnson, Certified Flight Instructor and founder of Pilot Pipeline
Ryan Johnson
FOUNDER · CFI

A certified flight instructor who knows what actually fills a schedule.

Jonathan Bowman, marketing veteran and founder of Pilot Pipeline
Jonathan Bowman
FOUNDER · MARKETING

A marketing veteran who turns attention into booked discovery flights.

RJ
Ryan Johnson
FOUNDER · COMMERCIAL PILOT & CFI

Ryan has lived the exact journey a flight school sells. He started flight training at 16 and worked his way up through Part 61 schools, one lesson and one rating at a time, until he was the one in the right seat teaching it.

That path showed him where the system breaks. He watched people with real passion drift away between lessons, and he saw how many future pilots never found their way through the door in the first place. The schools that grow are the ones that consistently get new people in and into a discovery flight.

Now flying and living the aviation lifestyle full time, he is focused on the part of the industry nobody looks after: the pipeline of new students. Keep that flowing, and the passion that hooked him at 16 keeps growing across the country.

At Pilot Pipeline, he builds the marketing and systems that reach the right people locally and get them booking discovery flights, so schools can spend their time flying instead of chasing students.

Flies and volunteers with Downwind Flight Club in Murfreesboro, Tennessee.
Volunteered restoring warbirds with the Commemorative Air Force in Camarillo, California.
Ryan, 25, lives in Nashville with his wife Mariana.
JB
Jonathan Bowman
FOUNDER · MARKETING VETERAN

Jonathan has spent his career on the same problem flight schools face: getting the right person to say yes to a big, emotional purchase.

As Marketing Director at Lighthouse Christian School, he owned enrollment: the ads, the funnels, the follow-up that turned a curious parent into a signed family. A campus tour and a discovery flight are the same sale. A first time buyer, a real financial commitment, a decision that comes down to trust.

He went on to found JBowman Creative, a Nashville agency running Google Ads, SEO, and funnel builds for home services, construction, and real estate clients. Industries where a lead either books or it doesn't, and the reporting has nowhere to hide. He's also the founder of Music City Dream Cars, so he knows what it takes to sell an experience people dream about long before they can justify the price.

He holds an MBA from Samford University. At Pilot Pipeline, he builds the systems that turn "I've always wanted to fly" into a booked discovery flight.

Volunteers with Mechanics on a Mission, a Murfreesboro nonprofit that gives free car repairs and donated vehicles to neighbors facing transportation hardship.
Jonathan, 40, lives in Nashville with his wife, Lauren, and their son, Dax.

▸ BEYOND THE DESK

A Yakovlev warbird with a work ladder alongside it for maintenance inside a hangar
Hands on with a warbird
The Mechanics on a Mission volunteer team with a neighbor receiving a donated vehicle
Mechanics on a Mission, giving back
A Pilot Pipeline team member photographing a training airplane on the ramp at a flight school
On the ramp, behind the lens