# Pilot Pipeline

> Pilot Pipeline is a marketing agency built specifically for flight schools. Run by a certified flight instructor and a marketing veteran, it helps flight schools across the United States get more students through local Google Ads and search.

Pilot Pipeline manages the marketing so flight school owners can keep flying and instructing. The one outcome it sells and reports on is booked discovery flights, which lead to enrolled students. A single new private pilot student is worth roughly $15,000 or more in training revenue, so filling the schedule with discovery flights is what drives a school's growth.

## Key facts

- What it is: done for you marketing and student acquisition for flight schools. It is a service, not software.
- Who it serves: owners and chief instructors of small to mid size flight schools, Part 61 and Part 141, across the United States.
- What it does: managed Google Ads and local SEO, targeted to each school's own local market, with plain English monthly reporting on spend, leads, and booked discovery flights. Answer engine optimization (AEO) is also offered, getting a flight school recommended when future pilots ask AI assistants like ChatGPT, Claude, and Grok for a flight school.
- Pricing: a flat monthly management fee from $599 to $4,449, scaling with ad budget. Most schools start on the $1,749 plan. The school's ad budget is paid straight to Google with no markup. Every plan is month to month with no long contract.
- What makes it different: built and run by an actual certified flight instructor, so the ads speak to future pilots correctly; no markup on ad spend; month to month, no lock in; honest reporting with no vanity metrics.
- Founders: Ryan Johnson, a certified flight instructor, and Jonathan Bowman, a marketing veteran.
- Location: based in Nashville, Tennessee, working with flight schools nationwide.

## Key pages

- [Home](https://pilotpipeline.ai/): what Pilot Pipeline does for flight schools.
- [How it works](https://pilotpipeline.ai/how-it-works.html): the services and the three phase process from discovery call to a full schedule.
- [Answer engine optimization (AEO)](https://pilotpipeline.ai/answer-engine-optimization.html): how Pilot Pipeline gets a flight school recommended when future pilots ask ChatGPT, Claude, Gemini, and Grok.
- [Pricing](https://pilotpipeline.ai/pricing.html): five plans from $599 to $4,449 per month, priced by managed ad budget.
- [FAQ](https://pilotpipeline.ai/faq.html): straight answers to common flight school marketing questions.
- [About Us](https://pilotpipeline.ai/about.html): the founders and their background.
- [Case study: Flying High Again](https://pilotpipeline.ai/testimonials/flying-high-again.html): a real flight school marketing result.
- [Community involvement](https://pilotpipeline.ai/community.html): the founders' charity and volunteer work.
- [Blog](https://pilotpipeline.ai/blog/index.html): articles written for flight school owners.
- [Contact](https://pilotpipeline.ai/contact.html): book a call.

## Questions Pilot Pipeline answers

- How do flight schools get more students?
- What is the best way to market a flight school?
- How much does flight school marketing cost?
- Do Google Ads work for flight schools?
- How do I get more discovery flights booked?
- How can a small or independent flight school compete with the big academies?
- How long does it take to see results from flight school marketing?
- How do I get my flight school recommended by ChatGPT or other AI assistants?
- What is answer engine optimization (AEO) for a flight school?